The Front End Trap
Building in E-commerce is meaningfully different than other products because you typically don't get direct access to the core systems that will define your customer's experience. If you don't get full access & control of the backend, you will not be able to build the sustainable front end experience required to retain customers. We call this the front end trap.
The following guide is meant to help you and your team
- Understand the challenges of the Front End Trap
- Frame your own strategy
- Learn how to engage stakeholders at your company
- Focus your efforts
In doing so, it will help you build a blueprint for creating a scalable, successful, and fully integrated ecommerce experience for your audience platform.
![cover-collage-Graphic](https://go.violet.io/hs-fs/hubfs/cover-collage-Graphic.png?width=288&height=519&name=cover-collage-Graphic.png)
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